Sustainable Tourism and Territorial Brands. Research carried out by doc. Roberta Garibaldi

Discover the data and strategies in this exclusive research commissioned by the Chamber of Commerce in collaboration with Venicepromex


Economy - published on 17 March 2025


Source: press office Presidency of the Chamber of Commerce of Treviso Belluno|Dolomites

Roberta Garibaldi

Dolomites and Prosecco Hills of Conegliano and Valdobbiadene: The Excellence of the Veneto Region at the Heart of an Innovative Study!

At the core of this new research—commissioned by the Chamber of Commerce of Treviso Belluno|Dolomites—is the expertise of Dr. Roberta Garibaldi, a renowned professor at the University of Bergamo and a keynote speaker at world-leading tourism events, from the Davos Forum to UNWTO gatherings.

Discover the data, strategies and opportunities for sustainable tourism in the local area. An exclusive focus on how territorial brands can strengthen the competitiveness and attractiveness of Veneto, the provinces of Treviso and Belluno.

To address these key questions, the Chamber of Commerce has launched a comprehensive brand study, with a strong focus on international markets. This marks the beginning of a renewed commitment to further elevate the two UNESCO sites – the Dolomites and the Prosecco Hills of Conegliano and Valdobbiadene – transforming them into even more unforgettable experiential destinations for travellers worldwide.

Find out more here

You can download the full report of the research (Italian version)

Read more here

You can download the executive summary (Italian version)

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